The training that matters most for AI communications professionals.
AI did not give communications professionals a new set of tools. It changed the era we operate in — what audiences see, what they trust, what they remember, what gets seen at all. AI Comms Academy's Leading Edge programs were built for that change: taught by senior practitioners at a working PR firm, grounded in twenty-five years of communication science research, structured around the PRSA Code of Ethics, and tool-agnostic by design.
Public relations has changed.
The way audiences receive information, the way information itself is generated, the way a brand's story reaches the people it's meant to reach — all of it now moves through AI systems that did not exist three years ago. We are in the Intelligence Era.
This is the most consequential shift our profession has seen in a generation. It is also one of the most dangerous to navigate alone. Firms that move too slowly lose margin and relevance. Firms that move too quickly — without structure, without ethics, without craft — put their reputations, their clients, and their teams at risk.
These programs were built for the firms that want neither. Not cautious stagnation. Not reckless acceleration. The leading edge.
Most agencies are caught in the messy middle.
Experimenting with AI, subscribing to more tools, generating more output — but margins aren't moving, teams are more fragmented, and a growing share of the work going to clients looks indistinguishable from what every other firm is producing.
The problem isn't the technology. It's that AI got layered on top of the old agency operating model instead of being used to rebuild it — and nobody taught the team how to be the conductors rather than the instrumentalists.
Built where the work actually happens.
Most AI training for communicators is taught by technologists. This one isn't.
A real PR firm, teaching what we've actually done.
AI Comms Academy is a working public relations agency. We bill real clients, manage real revenue, and operate under the PRSA Code of Ethics. Every framework in these programs has been built and tested inside the agency with real consequences — not theorized in a classroom or sold by a software vendor.
Grounded in the PRSA Code of Ethics.
AI is new. The standards of our profession are not. The programs are structured around the six provisions of the PRSA Code — honesty, advocacy, expertise, independence, loyalty, fairness. Ethics is not a sidebar session. It is the operating frame of the entire experience.
Tool-agnostic, by design.
AI Comms Academy does not sell GPTs. We don't resell software. We take no affiliate commissions from any AI platform. When we tell you what to use and how, you can trust the reason — the recommendations reflect what has actually worked in our agency, not what pays us to recommend it.
Grounded in PR 3.0 and the science of communication.
Led by Elizabeth Edwards — author of the PR 3.0 framework and the Affective Intelligence framework, the science of how communication actually changes human state. Participants leave understanding not just how to use AI tools, but why the profession has shifted, what the new stakes are, and how to lead within them.
We are not a tech company teaching PR. We are a tech PR firm — running real client work — that transformed its own operation with AI and is showing other agencies exactly how we did it.
Every team member becomes the functional equivalent of three to five people.
When AI Comms Academy implemented these systems across our own agency, individual team members became between 100% and 500% more productive — producing billable, high-quality, client-ready work in a fraction of the time.
For a mid-sized PR agency, that's the functional equivalent of expanding headcount by several people — without the payroll, benefits, recruiting, onboarding, or management overhead.
The question isn't whether this program is worth its investment. It's whether your firm can afford to be a year — or three — behind the agencies that implement now.
Pick the Leading Edge program built for where you sit.
AI Comms Academy delivers the same body of work through two distinct programs — one engineered for the working PR or communications agency, one engineered for the in-house communicator, the marketing team, the public information officer, the founder, and the individual professional. Same intellectual foundation. Same teacher. Different applications, formats, and outcomes.
The Leading Edge Agency.
Built for the agency that wants the rewards of AI without the risks. Twelve topic areas across three movements: grounding, the new operating model, and leading. Includes a complete blueprint for launching GEO as a new service line and revenue stream.
- PR firms and communications agencies, large and small
- Agency owners and senior leadership teams
- Practice group leads and agency operations
- Firms inside the PRCG network and the broader PR community
The Leading Edge Communicator.
Built for the in-house communicator, the marketing team, the PIO, the founder, the consultant. The same body of work as the Agency program — applied to your own organization, your own brand, your own role, instead of to client services.
- In-house communications, marketing, and PR teams
- Public information officers — government, education, healthcare, utilities
- Founders, executives, and individual contributors who own their own messaging
- Solo communicators, consultants, and independent professionals
Enroll now. Help us shape it.
The first wave of Leading Edge participants will not just take the program. They will shape it — providing the case studies, testimonials, and curriculum feedback that define how this body of work scales across our profession. In exchange, they receive a meaningful discount and recognition that compounds across their careers.
This is the only time you will see the program at this price. The Founding Cohort discount is 20% off any seat tier — stackable separately from bundle pricing, and offered with our explicit thanks to the agencies and communicators who choose to move first.
Founding Cohort members receive.
- 20% off any tier. Apply to Individual, Team Bundle, Department, or Enterprise pricing.
- Lifetime pricing protection. If you re-engage for a future AI Comms Academy program, you re-enroll at Founding Cohort rates — permanently.
- Founding Cohort designation. Recognized in our public materials, case studies, and any future publishing of this body of work.
- Direct curriculum input. A dedicated feedback channel to Elizabeth and the AI Comms Academy team, shaping how Cohort 2 and Cohort 3 are built.
- Showcase access. Invitation to participate in AI Comms Academy's 2026 showcase session at PRSA ICON or equivalent industry venue.
Founding members agree to provide detailed program feedback, supply a testimonial or case study at completion, and participate in one showcase session within twelve months of completing the program. This is the work of building the field.
This is not a webinar. It is a college-level course.
The Leading Edge is a twelve-week structured curriculum taught at university intensity by the lead AI speaker of the largest PR organization in the world. You are not enrolling in training. You are restructuring how you and your team operate in the new era of communications. Priced and structured accordingly.
What's included.
- ·Full curriculum access. Twelve topic areas across three movements, available asynchronously for your team's pace.
- ·A growing library of working documents. Prompt decks, writing-rule sets, governance frameworks, content templates, audit tools — yours to keep.
- ·Live group touchpoints. Scheduled at key moments to surface real questions from your team's actual client work.
- ·Direct engagement with AI Comms Academy leadership. On the most advanced topics, where senior questions deserve senior answers.
- ·Session recordings. Full library, accessible during and after the program.
- ·A clear graduation path. Teams that want to continue engage Implementation Support — private, custom-scoped consulting.
Members in good standing of the associations AI Comms Academy partners with receive 15% off any seat tier, stackable with bundle pricing. Confirmation of membership required at enrollment.
A limited number of scholarship seats are available each cohort for early-career professionals, students, and communicators working without organizational support. Scholarship seat is $695 by application. Apply →
Invoice payment, ACH, and credit cards accepted. A 3% processing fee applies to credit card payments — many participants prefer this to capture AMEX, Chase, or Capital One business card rewards on the program investment.
Implementation Support — AI Comms Academy's private, custom-scoped consulting engagement — is offered separately and may be engaged alongside, after, or independent of either program. Reach out to scope. See the financial math →
Get the PR 3.0 Field Guide.
The same Field Guide delivered at PRSA FutureCon, the University of Oregon PIO program, and across the 2026 PRSA speaking circuit. Every page designed and produced by AI Comms Academy using the same AI workflows we teach — in hours, not weeks. The Field Guide is the proof. The program is the how.
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Elizabeth Edwards.
Founder & President, AI Comms Academy · Lead AI Speaker, PRSA · President, PR Consultants Group
Elizabeth has been working in AI communication since the 1990s — a PR lead on Microsoft's Clippy and early AI communications work at Ogilvy's technology infrastructure practice. She founded AI Comms Academy in 2001 specifically to study the intersection of psychology, communication, and technology.
She is the founder of AI Comms Academy, The Affect Institute, and the Engagement Science Lab. She serves as Lead AI Speaker for the Public Relations Society of America and President of the PR Consultants Group — a nationwide network of 50+ independent senior PR agency owners.
She is the author of the PR 3.0 framework and the Affective Intelligence framework, published through her Substack Affective Influence and delivered in keynotes across the 2026 PRSA speaking circuit. AI Comms Academy operates under the PRSA Code of Ethics — every framework taught in these programs has been applied in live client work at AI Comms Academy and measured against real operational outcomes.